It’s amazing to see the explosion of online education reaching just about every sector of learning one can imagine. This is an exciting time for educators, specialists and companies of all sorts, allowing us to reach our target demographics in new and powerful ways. That's right, whatever our passion, wherever our clients, it is possible to create a successful business or enhance an existing one via online education. And the best part is it only requires a fraction of the upfront cost it once did to create a profitable business.
Don't get us wrong, creating a successful online education business is a LOT OF WORK, actually much more than most people would ever imagine. We truly believe the key to success here is strategy, planning and then more planning!
Here we are going to look at one of our clients as an example and see how they have grown a wildly successful online education business from their home office in just the last few years.
This is a great example of how niche content can go a long, long way in the digital world. If you're not active in the world of Yoga (don't worry, most of us aren't ;) it's likely you've never heard of Yogic Studies, but if you are an active student or teacher of Yoga looking to deepen your knowledge of Yoga History & Philosophy this may be the best resource you could ever find.
Seth Powell, Founder and Director, Yogic Studies possesses a wealth of knowledge and is an excellent impartial educator which makes sense, being that he is also a PhD Candidate at Harvard University. He started Yogic studies just a few short years ago in 2018 and has gained massive popularity throughout the yogic world since.
We recently had the pleasure of collaborating with Seth & Yogic Studies by creating a collection of highlight reels for his courses. Our responsibilities include watching the full length courses, identifying the most interesting content and cutting a 12-18 hour long courses down into authentic 5-7 minute highlight reels that sum up the essence of each unique course & instructor.
For Seth it is important that prospective students get a good idea of the teaching style, educational format and content of the course before spending hundreds of dollars on an online course.
It’s been really interesting to watch Yogic Studies grow using such accessible technology as Zoom & kajabi which has been an exploding platform for housing, marketing and selling online education content. The success of Yogic Studies is further proof that if the audience exists, good content and a friendly user experience can bring you into the homes of your clients around the globe.
At the time of writing this YS has 17 existing courses (of approximately 12-18hrs a piece) and many more slated for 2021. Yes, Yogic Studies is a treasure-trove of niche content that can shift your entire perspective on the history of yoga and it's place in the modern world. They have found a beautiful cross pollination of live online classes, Q&A sessions and prerecorded content & community allowing accessibility to just about anyone with an internet connection and a desire to learn more.
At CVP not only do we have expertise in producing professional educational video content but we've also taken a deep dive into planing courses, creating marketing content and building a seamless user experience to serve up your online courses.
As you can see though this example the growing global interest in this vast and ever changing field of Yoga has made for a perfect niche audience to build a thriving business around online education.
If you think your business has an audience that needs to be served we'd be happy to set up a consultation and see how we can help bring your vision to life! Contact Us Now
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